Our Brand
We are proud to unveil our new LSCO Brand
The Sun: A symbol of vitality and optimism, the sun reflects the bright spirit of our members and the warmth of the sunny Lethbridge community we call home.
The Horizon Lines: Inspired by the rolling beauty of the coulees, these curves represent a smile and the strong foundation of belonging found at LSCO
Why did we rebrand?
TO IMPROVE CLARITY & AWARENESS
We are evolving from a traditional senior centre into a vibrant modern hub for older adults where every stage of aging is full of purpose, connection, and opportunities to thrive.
TO ATTRACT YOUNGER SENIORS
Position LSCO as the go-to place for recently retired or active older adults seeking fitness, hobbies, and social connection.
TO REFRESH COMMUNITY PERCEPTION
We are simplfying our message so the community knows who LSCO is, what we offer, and who we serve.
TO BUILD TRUST & SUPPORT
A polished, professional brand with clear storytelling and consistent visuals will build confidence that LSCO is a trustworthy, impactful place to invest time, money, and care.
Our Roadmap: The 4 Pillars
Our Brand Personality
SUNNY & WELCOMING
Optimistic and approachable; uses warm colors and bold accents to create a professional sense of belonging.
MODERN & PROFESSIONAL
Polished and consistent; balances our 50-year legacy with clean typography and a bold, forward-looking feel.
VERSATILE & COHESIVE
A unified, flexible system that allows every program to have its own identity while always tying back to the LSCO family.
HUMAN & LIVELY
Authentic and energetic; features real, diverse members in candid moments to showcase a vibrant community hub full of life.
